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Compatible with People’s Attention Spans and Patience Feeling involved releases extra dopamine and draws stronger attention to the content of the video. As the animator is shown drawing things on a whiteboard to explain the concept, the viewer feels involved in the process. If we look at this engagement from a scientific perspective, whiteboard animations retain customer attention due to feeling involved. This creativity attracts customers and makes them want to stay on your website for a longer time. The creativity involved in making a whiteboard animation reflects in the product. Studies show that whiteboard animations improve customer retention by at least 15% as compared to corporate videos. Especially if you have an educational business, whiteboard animations will take your organization to unimagined heights. This explanation has a better and longer impact on the minds of the viewers. With the help of whiteboard animations, you can communicate complex ideas in the simplest of manner. This is the leading reason why whiteboard animations should be used by businesses to train their employees. Extremely Simpleĭo you have a product, service, or concept to explain that might seem too complicated to explain in simple words? In that case, whiteboard animations can be your savior. When customers understand the utility and positives of the product or service, they are more likely to take action. With the help of whiteboard animation, you can explain the most difficult to understand product concepts easily. A whiteboard animation does precisely that. Now that you know what whiteboard animations are, it is time for you to understand why you should use them.Īll marketing strategies require explaining the utility of the product service. Benefits of Whiteboard Animation Videos for Businesses The creativity you can employ in making whiteboard animation videos is extraordinary. You can make 2D videos, 3D videos, graphically animated videos, and even use cartoon animation. There are many different kinds of whiteboard animations that you can use. They are the videos that show the artist’s hand, drawing certain things on a whiteboard that allow the customer to understand complicated ideas. Whiteboard animations have gained immense popularity in recent years due to their effectiveness.
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A whiteboard animation helps customers understand what you want them to see and is an educationally entertaining medium to them. Since whiteboard animations are usually made with cartoon sketches, they are excellent at retaining customer’s attention.
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They are excellent at communicating complex ideas to a large audience. The primary purpose of whiteboard animation is to make concepts as simple as possible and explain the most complex concepts in layman’s terms. In simple words, whiteboard animation is a video that thoroughly explains things. Whiteboard animations help present a product or a concept to the customer easier. This is where whiteboard animations come into play. Therefore, the first thing you need to do to promote a product or service to potential customers is to explain it well. If your customers do not have clarity about your product or service concept, making sales might not be easy. Reasons Why You Should Use Whiteboard Animation Videos for Business